Solstice Aleworks Wordmark
Task: Design effective word mark, business card and newspaper ads for Solstice Aleworks.
Approach: Rather than taking the clichéd approach of pagan rituals associated with the solstice I chose to focus on the power of the sun. The logo is masculine and assertive reflecting the ales created by the brewery. The double ring alludes to the bi-annual occurrence of the solstice but also mimics the ring of condensation left from a pint glass and the view when looking into a pint from above.